Toys”R”Us Branding

I worked closely both Toys”R”Us and Babies”R”Us teams, as well everyone at Corporate in order to maintain the brand, specifically the mascot: Geoffrey. As every company has a beloved mascot, it was my job to ensure that he was consistent amongst all brands.

Elements of design included:

STYLE GUIDES

PRODUCT DESIGN

CORPORATE DESIGN

STATIONARY DESIGN

INTERNAL MARKETING/PACKAGING

WEBSITE DESIGN

LOGO DESIGN

STATIONARY DESIGN

IN-STORE PRODUCT DESIGN

SOCIAL MEDIA CONTENT

MASCOT DESIGN